Mobile marketing offers many channels for reaching your audience, including reminding them of events and sending them special offers for your next book. It is a great way to add some oomph to your existing marketing strategies and connect personally with your followers.
Mobile is now the primary way that people connect with the Internet, and you can take advantage of this communication stream to deepen existing relationships with your readers and find new ones.
Here are some easy ways to increase your following with mobile marketing.
1. Create an SMS marketing subscriber list.
SMS or “texting” is one of the top activities that people use a cell phone for. Texting is the most used application on smartphones, with 97 percent of U.S. users texting at least once a day.
Use this knowledge to your advantage by offering an opt-in service for your followers.
You can use this an SMS service in a variety of ways. For example:
- Send reminders of new books or upcoming presentations.
- Let people know when you will be in town.
- Send out alerts for your newsletter or contests on social media.
- Inform followers of giveaways and freebies.
- Offer free tickets to your next speaking engagement if they share your text.
Creative ideas for SMS message marketing are being thought of daily.
You can divide your list in several ways, including by location to let readers know when you will be in their local area for a meet and greet, book signing or convention.
You can also divide the list by genre, if you write or speak in more than one topic area. Send reminders only to followers for that particular genre when events come up.
Additionally, run surveys of your readers to see which of your characters they like best or which book is their favorite.
2. Optimize your website for mobile users.
Now that more people access the Internet from mobile devices than desktop computers, you should optimize your website for mobile.
Optimizing your site for mobile will not turn away desktop followers. In fact, they may not know the difference. Many people go online using both their mobile and desktop device, and can follow you on both.
The best practice for making your site mobile accessible is by changing it to a mobile responsive theme. Talk to your webmaster to see how much work that will be.
Mobile responsive themes respond to a signal from devices, displaying your site in best fashion for each device’s screen size. They also reorder elements of the site in a predetermined configuration. This process is automatic, making the site friendlier to mobile users.
3. Use social media sites that are popular on mobile.
Some social media sites have great apps designed to make them easy to use, making it easier to access information and share content with friends.
Instagram is a mobile-only social media site that is primarily a picture/video sharing site. You can use this to promote your upcoming events and let people get to know the real you. [You do have to upload your images from your mobile device to use this app.]
Pinterest has a very sophisticated mobile app that you can use for letting people know about events, sending out quotes from your books or your inspirational messages, and sending out advance notices of your book covers. It is a very active site on desktop and mobile, and book covers are the perfect size for Pinterest images.
Depending on your topic area of expertise, you can create boards sharing recipes, offering business advice or cosplaying your main characters (dressing up and acting like them).
Facebook is used on mobile for sharing images, videos and text, and can be adapted to mobile easily. Many authors create pages to announce new books, get feedback from readers, and let people know where they are traveling for conventions. You can even send videos of yourself meeting followers or speaking, or ask people to tag you when they post their photos to Facebook of your meeting.
Just a Start
These ideas are just a beginning to the many ways to publicize your work on mobile. You will be amazed at how easy it is to add mobile marketing to your marketing strategy.